8/23/2011

Cartier, A Brilliant Star in Fashion History

The Cartier story began from 1847. Louis - Francois Cartier (1819 - 1904), took over his master's shop of Montorgueil31 in Paris, which was the birth of Cartier. In the year of 1853, Louis Cartier moved the shop to Petits Champs, and open it to the public. By the help of Napoleon's young cousin sister - Princess Mathilde, Cartier's business got a great growth, and in 1859 he moved it again to the most fashionable areas of Boulevard Italiens 9 in Paris. Louis Francois Cartier attracted the attention of Queen Eugenie and even became the world's leading fashion designer Worth's friend, since then they had a long-term cooperation, and eventually formed relatives.

 In fact, since 1904, designers began to create jewelry Cartier special, full of modern sentiment, however, the art deco rose later in 1925. Cartier designers tried to use some modern elements such as lines and geometric shapes in jewelry. In addition, colored gemstones began to appear in the world Cartier. The pin in 1906, colored stones made the world a single color of platinum and diamonds. The only crown, created by designer Cartier in 1914, was made of steel, platinum and diamonds.

At the same time, Cartier designs absorbed elements from different countries. In the Cartier jewelry store, you can find the model of the plants of Egypt, middle-aged beautiful picture classical Persian and crafts, which belongs to India. In a word, a gesture open to different cultures, with determination and courage to create timeless, eternal place Cartier made the first in the world of jewelry.




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